Naresh K. Malhotra, James Agarwal, Francis M. Ulgado, (2003). Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions. Journal of International Marketing: Vol. 11, No. 4, pp. 1-31.
doi: 10.1509/jimk.11.4.1.20144

Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions

Naresh K. Malhotra,

1. DuPree College of Management, Georgia Institute of Technology

Regents’ Professor of Marketing1James Agarwal,

2. Haskayne School of Business, University of Calgary

Associate Professor of Marketing2Francis M. Ulgado

3. DuPree College of Management, Georgia Institute of Technology

Associate Professor of Marketing3



Abstract

Although several aspects of the internationalization process have been addressed in the literature, there is a lack of a unified theoretical framework that explains the internationalization process, entry modes, and timing strategies. This article synthesizes several foundational theories on modes of global entry and offers a conceptual framework of the internationalization process. Throughout the article, the authors identify several propositions based on the proposed theoretical framework.

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