Stakeholder Orientation and Business Performance: The Case of Service Companies in China

Chung-Leung Luk,

1. Department of Marketing, City University of Hong Kong

Assistant Professor1Oliver H.M. Yau,

2. Department of Marketing, City University of Hong Kong

Chair Professor2Raymond P.M. Chow,

3. Department of Marketing, City University of Hong Kong

Instructor3Alan C.B. Tse,

4. Department of Marketing, Chinese University of Hong Kong

Associate Professor4Leo Y.M. Sin

5. Department of Marketing, Chinese University of Hong Kong

Professor5



Abstract

Previous research on stakeholder orientation has examined only the main effects of its components on business performance. However, the interaction effects that result from different combinations of the components of stakeholder orientation have been overlooked. This article proposes and tests two types of interaction effects, synergy and hindering effects, using a sample of 193 service companies in China.

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