Tho D. Nguyen and Nigel J. Barrett, (2006). The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam. Journal of International Marketing: Vol. 14, No. 2, pp. 116-147.
doi: 10.1509/jimk.14.2.116

The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam

Tho D. Nguyen Research fellow1,

1School of Marketing, University of Technology, Sydney, and University of Economics, Ho Chi Minh City.


Nigel J. Barrett2

2Associate professor and head of the School of Marketing, University of Technology, Sydney.




Abstract

This article examines the knowledge-creating role of the Internet in international business activities of Vietnamese firms. The authors find that both the collection and the transformation of information from the Internet by a firm affect its foreign sales intensity. In addition, market and learning orientations facilitate this process.

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Online publication date: 1-Aug-2012.
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A. Rebecca Reuber, Eileen Fischer. (2011) International entrepreneurship in internet-enabled markets. Journal of Business Venturing
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Anna Morgan-Thomas, Marian V. Jones, Junzhe Ji. 2009. Global online entrepreneurship: The review of empirical literature. , 69-88.
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