Roger J. Calantone, David A. Griffith, and Goksel Yalcinkaya, (2006). An Empirical Examination of a Technology Adoption Model for the Context of China. Journal of International Marketing: Vol. 14, No. 4, pp. 1-27.
doi: 10.1509/jimk.14.4.1

An Empirical Examination of a Technology Adoption Model for the Context of China

Roger J. Calantone1,

1Eli Broad Chaired University Professor of Business, Department of Marketing and Supply Chain Management, Eli Broad College of Business, Michigan State University.


David A. Griffith2,

2Associate Professor of Marketing and Supply Chain Management, Department of Marketing and Supply Chain Management, Eli Broad College of Business, Michigan State University.


Goksel Yalcinkaya3

3Doctoral candidate, Department of Marketing and Supply Chain Management, Eli Broad College of Business, Michigan State University.




Abstract

As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners.

Cited by

Khaled Saleh Al Omoush, Raed Musbah Alqirem, Amin A. Shaqrah. (2013) The Driving Internal Beliefs of Household Internet Adoption among Jordanians and the Role of Cultural Values. International Journal of Technology Diffusion 2:1, 29-49
Online publication date: 1-Jul-2013.
CrossRef
Mark R. Leipnik, Xinyue Ye, Gang Gong. (2011) Geo-spatial technologies and policy issues in China: status and prospects. Regional Science Policy & Practiceno-no
Online publication date: 1-Oct-2011.
CrossRef
Maria Cadiz Dyball, Lorne Cummings, Hua Yu. (2011) ADOPTION OF THE CONCEPT OF A BALANCED SCORECARD WITHIN NSW HEALTH: AN EXPLORATION OF STAFF ATTITUDES. Financial Accountability & Management 27:3, 335-361
Online publication date: 1-Aug-2011.
CrossRef
Michael Haenlein, Andreas M. Kaplan. (2011) The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline. The Journal of Marketing Theory and Practice 19:2, 153-168
Online publication date: 1-Apr-2011.
CrossRef
Karl R. Smerecnik, Peter A. Andersen. (2011) The diffusion of environmental sustainability innovations in North American hotels and ski resorts. Journal of Sustainable Tourism 19:2, 171-196
Online publication date: 9-Feb-2011.
CrossRef
Shing-Ya Yang, Hui-Chen Fang, Chen Chuang, Hung-An Li. (2011) Applying the Technology Acceptance Model to Investigate Consumers’ Acceptance of Digital Learning System. Energy Procedia 13, 3166-3173
Online publication date: 1-Jan-2011.
CrossRef
Nir Kshetri. (2009) The development of market orientation: a consideration of institutional influence in China. Asia Pacific Journal of Marketing and Logistics 21:1, 19-40
Online publication date: 1-Jan-2009.
CrossRef
Goksel Yalcinkaya. (2008) A culture-based approach to understanding the adoption and diffusion of new products across countries. International Marketing Review 25:2, 202-214
Online publication date: 1-Jan-2008.
CrossRef