Export Product Strategy Fit and Performance: An Empirical Investigation

Magnus Hultman is Lecturer in Marketing, Leeds University Business School, University of Leeds. He recently received a doctoral degree in industrial marketing from Lulea University of Technology. Although his research centers on export strategy and performance, he writes on a range of topics, including electronic supply chain management, marketing communications, and brand management.

Matthew J. Robson is Professor of Marketing, Leeds University Business School, University of Leeds. He earned a doctoral degree at Cardiff University. His research interests focus on distribution channel relationships, cross-border interfirm collaborative strategies, and social and structural relationship governance and maintenance mechanisms. His research has been published in Journal of World Business, Industrial Marketing Management, International Marketing Review, Management International Review, Organization Science, and other journals.

Constantine S. Katsikeas is Arnold Ziff Research Chair in Marketing and International Management, Leeds University Business School, University of Leeds. He holds a doctorate from Cardiff University. His main research interests lie in the areas of global marketing, strategic alliances, and competitive strategy. He has published widely in these fields, and his articles have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of International Marketing, Decision Sciences, Journal of International Business Studies, and other journals.