From the Editor

Abstract

It is a huge honor and responsibility to be asked to serve as the editor of Journal of Marketing (JM). I am grateful for the confidence placed in me and intend to discharge the responsibility to the very best of my ability.

Before anything else, I would like to acknowledge the extraordinary job Roland Rust has done over the last three years as editor of JM. The discipline owes him a huge debt of gratitude. Thanks to his efforts and those of the prior editors, JM is in great shape and enjoys a preeminent position as judged by measures such as circulation, citations, impact factor, and (low levels of) self-citations.

I am also grateful to Roland for helping make the editorial transition as smooth as anyone can hope for. A big thank you, Roland!

Moving forward, Siva Balasubramanian has very kindly agreed to continue as the JM Web editor. He has done a terrific job over the past several years and continues to push ahead vigorously. Thank you, Siva! Sandeep Krishnamurthy has agreed to serve as the book review editor. He is well versed with the job and has many innovative ideas for the future. Welcome and thank you, Sandeep!

I would like to take this opportunity to address a few points that are likely to be on your minds as authors, reviewers, and readers.