David J. Reibstein, George Day, Jerry Wind, (2009). Guest Editorial: Is Marketing Academia Losing Its Way? Journal of Marketing: Vol. 73, No. 4, pp. 1-3.
doi: 10.1509/jmkg.73.4.1

Guest Editorial: Is Marketing Academia Losing Its Way?

David J. Reibstein, 1

1David J. Reibstein is William S.Woodside Professor and Professor of Marketing, the Wharton School, University of Pennsylvania.


George Day, 2

2George Day is Geoffrey T. Boisi Professor and Professor of Marketing, the Wharton School, University of Pennsylvania.


Jerry Wind3

3Jerry Wind is Lauder Professor and Professor of Marketing, the Wharton School, University of Pennsylvania.




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