New Books in Review
Sandeep Krishnamurthy
1. University of Washington Bothell.
1Volume 42, Issue 3
Journal Information
Volume 42, Issue 3
Sandeep Krishnamurthy,
(2005). New Books in Review. Journal of Marketing Research: Vol. 42, No. 3, pp. 380-382.
doi: 10.1509/jmkr.2005.42.3.380