Dick R. Wittink, (2005). Econometric Models for Marketing Decisions. Journal of Marketing Research: Vol. 42, No. 1, pp. 1-3.
doi: 10.1509/jmkr.42.1.1.56893

Econometric Models for Marketing Decisions

Dick R. Wittink

1. George Rogers Clark Professor of Management and Marketing, Yale School of Management

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