New Books in Review

Abstract

BRAIN TATTOOS: CREATING UNIQUE BRANDS THAT STICK IN YOUR CUSTOMERS' MINDS, Karen Post, New York: American Management Association, 2004, 187 pages, $17.95.

PROFIT BRAND: HOW TO INCREASE THE PROFITABILITY, ACCOUNTABILITY AND SUSTAINABILITY OF BRANDS, Nick Wreden, Sterling, VA: Kogan Page, 2005, 224 pages, $29.95.

BRAND SENSE: BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT, AND SOUND, Martin Lindstrom, New York: The Free Press, 2005, 256 pages, $26.00.