Gary T. Ford, (2005). The Impact of the Daubert Decision on Survey Research Used in Litigation. Journal of Public Policy & Marketing: Vol. 24, No. 2, pp. 234-252.
doi: 10.1509/jppm.2005.24.2.234

The Impact of the Daubert Decision on Survey Research Used in Litigation

Gary T. Ford

1. Professor of Marketing, Kogod School of Business, American University.

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Abstract

The opinions issued by the U.S. Supreme Court in Daubert v. Merrell Dow Pharmaceuticals Inc., General Electric Co. v. Robert K. Joiner, Kumho Tire Co. Ltd. v. Carmichael, and Weisgram v. Marley changed the ground rules for whether a survey is admissible as evidence into a trial. This article provides a history of the criteria used to determine the admissibility of expert reports before Daubert and summarizes Daubert and the three other relevant opinions. It provides examples of how the Daubert criteria are being applied in cases involving survey research and provides recommendations for conducting surveys that are likely to survive a Daubert challenge.

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Abstract | PDF (215 KB) | PDF Plus (228 KB) 
Kristy E. Mathews. (2009) Precisely Wrong: Interpreting Daubert Factors for Survey-Based Estimates of Property Value Losses. Journal of Forensic Economics 20:3, 205-216
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