John D. Mittelstaedt, (2007). Introductory Comments to the Special Section on Public Policy and Marketing in the Face of Catastrophe. Journal of Public Policy & Marketing: Vol. 26, No. 1, pp. 4-5.
doi: 10.1509/jppm.26.1.4

Introductory Comments to the Special Section on Public Policy and Marketing in the Face of Catastrophe

John D. Mittelstaedt 1

1Associate professor, Department of Marketing, Clemson University.




Cited by

Mark R. Manfredo, Clifford J. Shultz II. (2007) Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe. Journal of Public Policy & Marketing 26:1, 33-48
Online publication date: 1-May-2007.
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