Jill G. Klein and Laura Huang, (2007). After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors. Journal of Public Policy & Marketing: Vol. 26, No. 1, pp. 54-59.
doi: 10.1509/jppm.26.1.54

After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

Jill G. Klein 1,

1Associate Professor of Marketing, INSEAD.


Laura Huang 2

2Working professional in Sales and Marketing and has recently completed her MBA at INSEAD.




Abstract

This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments.

Cited by

Chuanlan Liu, William C. Black, Frances C. Lawrence, M.E. Betsy Garrison. (2011) Post-disaster coping and recovery: The role of perceived changes in the retail facilities. Journal of Business Research
Online publication date: 1-Apr-2011.
CrossRef
Stacey Menzel Baker. (2009) Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective. Journal of Public Policy & Marketing 28:1, 114-123
Online publication date: 1-May-2009.
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