David E. Sprott, (2008). The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section. Journal of Public Policy & Marketing: Vol. 27, No. 1, pp. 4-6.
doi: 10.1509/jppm.27.1.4

The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section

David E. Sprott, Special Section Editor1

1Boeing/Scott and Linda Carson Chaired Associate Professor of Marketing, College of Business, Washington State University.




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