Paul N. Bloom, (2009). Overcoming Consumption Constraints Through Social Entrepreneurship. Journal of Public Policy & Marketing: Vol. 28, No. 1, pp. 128-134.
doi: 10.1509/jppm.28.1.128

Overcoming Consumption Constraints Through Social Entrepreneurship

Paul N. Bloom1

1Adjunct Professor of Social Entrepreneurship and Marketing Faculty Director, Center for the Advancement of Social Entrepreneurship, Fuqua School of Business, Duke University.




Abstract

This essay examines the potential of social entrepreneurship efforts to contribute to poverty alleviation. In analyzing this potential, the author pays particular attention to the roles of marketing thinking and academic research in supporting social entrepreneurial initiatives to combat poverty.

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