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Volume 76, Issue 3

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About Journal of Marketing

Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Available Issues

Ahead of print
Just-Accepted Articles

Issues:

2010–2012
- Volume 76 (2012)
- Volume 75 (2011)
- Volume 74 (2010)
2000–2009
- Volume 73 (2009)
- - November 2009 Volume 73, Number 6
  - September 2009 Volume 73, Number 5
  - July 2009 Volume 73, Number 4
  - May 2009 Volume 73, Number 3
  - March 2009 Volume 73, Number 2
  - January 2009 Volume 73, Number 1
- Volume 72 (2008)
- - November 2008 Volume 72, Number 6
  - September 2008 Volume 72, Number 5
  - July 2008 Volume 72, Number 4
  - May 2008 Volume 72, Number 3
  - March 2008 Volume 72, Number 2
  - January 2008 Volume 72, Number 1
- Volume 71 (2007)
- - October 2007 Volume 71, Number 4
  - July 2007 Volume 71, Number 3
  - April 2007 Volume 71, Number 2
  - January 2007 Volume 71, Number 1
- Volume 70 (2006)
- - October 2006 Volume 70, Number 4
  - July 2006 Volume 70, Number 3
  - April 2006 Volume 70, Number 2
  - January 2006 Volume 70, Number 1
- Volume 69 (2005)
- - October 2005 Volume 69, Number 4
  - July 2005 Volume 69, Number 3
  - April 2005 Volume 69, Number 2
  - January 2005 Volume 69, Number 1
- Volume 68 (2004)
- - October 2004 Volume 68, Number 4
  - July 2004 Volume 68, Number 3
  - April 2004 Volume 68, Number 2
  - January 2004 Volume 68, Number 1
- Volume 67 (2003)
- - October 2003 Volume 67, Number 4
  - July 2003 Volume 67, Number 3
  - April 2003 Volume 67, Number 2
  - January 2003 Volume 67, Number 1
- Volume 66 (2002)
- - October 2002 Volume 66, Number 4
  - July 2002 Volume 66, Number 3
  - April 2002 Volume 66, Number 2
  - January 2002 Volume 66, Number 1
- Volume 65 (2001)
- - October 2001 Volume 65, Number 4
  - July 2001 Volume 65, Number 3
  - April 2001 Volume 65, Number 2
  - January 2001 Volume 65, Number 1
- Volume 64 (2000)
- - October 2000 Volume 64, Number 4
  - July 2000 Volume 64, Number 3
  - April 2000 Volume 64, Number 2
  - January 2000 Volume 64, Number 1

Announcements

2011 marked the 75th year of Journal of Marketing's publication. To celebrate this milestone, we published a special section in the July issue that features articles and essays from past editors and leaders in the field. Read more.

Featured Articles

Visit AMA's MarketingPower web site to view executive summaries and author biographies.