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Volume 49, Issue 2

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About Journal of Marketing Research

Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

Available Issues

Ahead of print
Just-Accepted Articles

Issues:

2010–2012
- Volume 49 (2012)
- - April 2012 Volume 49, Number 2
  - February 2012 Volume 49, Number 1
- Volume 48 (2011)
- Volume 47 (2010)
2000–2009
- Volume 46 (2009)
- - December 2009 Volume 46, Number 6
  - October 2009 Volume 46, Number 5
  - August 2009 Volume 46, Number 4
  - June 2009 Volume 46, Number 3
  - April 2009 Volume 46, Number 2
  - February 2009 Volume 46, Number 1
- Volume 45 (2008)
- - December 2008 Volume 45, Number 6
  - October 2008 Volume 45, Number 5
  - August 2008 Volume 45, Number 4
  - June 2008 Volume 45, Number 3
  - April 2008 Volume 45, Number 2
  - February 2008 Volume 45, Number 1
- Volume 44 (2007)
- - November 2007 Volume 44, Number 4
  - August 2007 Volume 44, Number 3
  - May 2007 Volume 44, Number 2
  - February 2007 Volume 44, Number 1
- Volume 43 (2006)
- - November 2006 Volume 43, Number 4 Marketing Science Institute Special Issue on Academic and Practitioner Collaborative Research
  - August 2006 Volume 43, Number 3
  - May 2006 Volume 43, Number 2
  - February 2006 Volume 43, Number 1
- Volume 42 (2005)
- - November 2005 Volume 42, Number 4
  - August 2005 Volume 42, Number 3
  - May 2005 Volume 42, Number 2
  - February 2005 Volume 42, Number 1
- Volume 41 (2004)
- - November 2004 Volume 41, Number 4
  - August 2004 Volume 41, Number 3
  - May 2004 Volume 41, Number 2
  - February 2004 Volume 41, Number 1
- Volume 40 (2003)
- - November 2003 Volume 40, Number 4
  - August 2003 Volume 40, Number 3
  - May 2003 Volume 40, Number 2
  - February 2003 Volume 40, Number 1
- Volume 39 (2002)
- - November 2002 Volume 39, Number 4
  - August 2002 Volume 39, Number 3
  - May 2002 Volume 39, Number 2
  - February 2002 Volume 39, Number 1
- Volume 38 (2001)
- - November 2001 Volume 38, Number 4
  - August 2001 Volume 38, Number 3
  - May 2001 Volume 38, Number 2
  - February 2001 Volume 38, Number 1
- Volume 37 (2000)
- - November 2000 Volume 37, Number 4
  - August 2000 Volume 37, Number 3
  - May 2000 Volume 37, Number 2
  - February 2000 Volume 37, Number 1

Announcements

JMR Special Issue on Financial Decision Making

Be sure to see the November issue of Journal of Marketing Research, a special interdisciplinary issue on consumers’ financial decision making.

Featured Articles

Visit AMA's MarketingPower web site to view executive summaries and author biographies.