Journal Information
About Journal of Public Policy & Marketing
For more than 25 years, Journal of Public Policy & Marketing has adopted the noteworthy mission of publishing thoughtful articles on how marketing practice shapes and is shaped by societally important factors such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environment.
Available Issues
Ahead of print
Just-Accepted Articles
Just-Accepted Articles
Issues:
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- Volume 30 (2011)
- Volume 29 (2010)
- 2000–2009
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- Volume 28 (2009)
- Volume 27 (2008)
- Volume 26 (2007)
- Volume 25 (2006)
- Volume 24 (2005)
- Volume 23 (2004)
- Volume 22 (2003)
- Volume 21 (2002)
- Volume 20 (2001)
- Volume 19 (2000)
Announcements
Call for Papers: JPP&M Special Issue on “Marketplace Diversity and Inclusion”
In the Spring of 2013, the Journal of Public Policy & Marketing (JPP&M) will publish a special issue on Marketplace Diversity and Inclusion. Research on Marketplace Diversity involves the study of the impact of sociodemographic identities and influences in Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and Supply Chain Management (SCM). These sociodemographic identities include those based on race, ethnicity, nationality, gender, sexual orientation, physical differences, religion, and other sociocultural differences. Read more.
Submission deadline: February 28, 2012
In the Spring of 2013, the Journal of Public Policy & Marketing (JPP&M) will publish a special issue on Marketplace Diversity and Inclusion. Research on Marketplace Diversity involves the study of the impact of sociodemographic identities and influences in Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and Supply Chain Management (SCM). These sociodemographic identities include those based on race, ethnicity, nationality, gender, sexual orientation, physical differences, religion, and other sociocultural differences. Read more.
Submission deadline: February 28, 2012
Featured Articles
Visit MarketingPower to view executive summaries and author biographies.
Top 4 Articles
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Sustainable Consumption: Opportunities for Consumer Research and Public Policy
Vol. 30, Iss. 1 -
Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing
Vol. 31, Iss. 1 -
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols
Vol. 30, Iss. 2 -
From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
Vol. 30, Iss. 1
